Leungo Investments : Brand Strategy

Task

Develop a Brand Strategy for Leungo Investments

Methodology

Gained insights on Leungo

Developed the Leungo Investment Brand Strategy

Developed Brand Expression Toolkits

Defined Brand Activation Programs

Results

New brand positioning, naming and architecture recommendations

New Corporate Identity applied to the corporate brand, its sub brands and various marketing & promotional elements



OTHER CASE STUDIES

Content ©Zanusi Brand Solutions 2012