Bayer V C Sales Marketing Collateral : Creative Concept

Task

To develop the marketing collateral for  Vector Control sales department

The look and feel to be aligned to Bayer Brand Fusion Guidelines as well as the Life Matters Concept

Develop Key Messages aimed at various stakeholders to communicate BES’s efforts and innovations in the fight against malaria

Methodology

Undertook brand audit and analysis

Held brand workshops with key internal stakeholders

Developed marketing and communications strategy

Developed the brand expression/communication toolkits

Results

Design and production of the marketing material for the salesdepartment



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