Southern Africa Trust : Brand Positioning

Task

Develop a Brand Repositioning Strategy for SAT, with particular emphasis on development of the Corporate Identity

Develop an interactive website for SAT

Wesite hosting and loading of content on the website

Develop corporate collateral

Methodology

Reviewed current SAT Corporate Identity

Ascertained best global pratice

Review and analysis of the old website and highlighting the key issues

Development of creative and brand guidelines

Uploading of information on the website

Translation of the content from English to French and Portuguese

Results

A refreshed look and feel for the website

Interactive website that catered for the various target market

Website content translated from English to French and Portuguese languages.

Development of the corporate collateral

Production of marketing and corporate material



OTHER CASE STUDIES

Content ©Zanusi Brand Solutions 2012