East African Breweries LTD Kenya : Brand Positioning

Task

Create a Retail Space for the EABL Brands  (Tusker Pilot Store)

Define the Store Configuration Model and  Business Model

Provide a Detailed Implementation Plan

Methodology

Audit and Analysis of the retail space

Developed creative  guidelines

Devised implementation of plans

Results

Creative concept of the Pilot Store

Creative designs of the various spaces for EABL brands: Tusker, Johnnie Walker and Baileys

Brand positioning and brand name

Production of the brand book

Go to market and trade channel strategy

A detailed implementation plan utilising local resources



OTHER CASE STUDIES

Content ©Zanusi Brand Solutions 2012