Joburg Arts Alive International Festival 2011 : Creative Concept

Task

To position, manage and market the Joburg Arts Alive International Festival on behalf of the City of Joburg

Methodology

Undertook an audit and analysis of the Arts Alive brand

Developed a creative concept for the festival

Developed creative elements and guidelines

Developed a positioning strategy and implementation of plans

Results

A refreshed look and feel of the brand

A full  programme that catered for all genres of arts

A platform for unknown artists to showcase their work within the festival

The festival attracted different markets within the city of Johannesburg

A cultural exchange between  international countries

Events were across the seven regions of Johannesburg



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