Bayer Malaria Day Campaign 2010 Uganda : Creative Concept

Task

Create a campaign for the 2011 Malaria Day event in Uganda

Methodology

Developed the creative concept for the campaign

Developed a three stage program that targeted the key issues regarding malaria day. These stages were awareness, education and signature pledges. All three stages had different platforms of communication

Developed an activation plan for the campaign

Results

High attandance at the event indicated by the large crowds at the carnival processions

A greater awareness of the malaria pandemic was created in Uganda

The development of a key strategic interventions for malaria prevention



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