2010 World Cup PVA in Newtown : Creative Concept & Design

Task

To  establish and manage the Public Viewing Area in Newtown on behalf of the City of Joburg for the 2010 Fifa World Cup in South Africa

Methodology

Developed a creative concept

Raised sponsorships

Developed a logistics plan for the setup and functioning of the area

Created a promotional campaign to attract citizens and tourists

 

Results

The PVA operated for 25 days from noon to  midnight

225 835 number of people attended the event

64 matches of the World Cup were screened

98 artists performed at the venue

43 formal and 60 informal vendors participated

38 080 litres of beer were consumed
 



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