GFIA : Brand Positioning

Task

To develop a brand positioning strategy for Gobodo Forensic and Investigative Accounting

Review the corporate identity and company name

Methodology

Audit and Analysis of the current brand positioning

Developing creative guidelines for the brand

Reviewing the current positioning strategy

Results

A clear brand story that addresses the companies values

The development of a new name (GFIA) that is simple and easy to remember

A clear positioning of the company in the financial services market

 



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