Metro FM Heat Wave : Creative Concept & Design

Task

To create top-of-mind awareness for Metro FM as a premium brand over Dec and January holiday period by executing 5 major concerts in South Africa (3 coastal, 2 inland), each headlined by a top local SA artist and supported by other acts.

To strongly position ‘Hunter’s as the brand that truly ‘Refreshes like nothing on earth’

Methodology

Mapped out a full project implementation plan with the task team, Distell and the brand agency

Offered top-class line-up at all five venues with action-packed programme

Produced top quality productions with a high impact visibility campaign

Controlled and monitored all activities during the implementation of the plan

Had project meetings to assess achievement /objectives, clearly identifying issues and proposing remedial action

Results

World-class production and logistics of all events

Brand visibility through mobile billboard, posters, banners and flyers

After parties at night-clubs attracted excellent crowds

Attendance figures at inland venues exceeded those at coastal venues



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