Old Mutual Research Audit 2014

Task

Define the role of the central marketing team within Old Mutual

Methodology

Analysed strategic documents

Interviewed key brand team and  marketing personnel within segments

Reviewed marketing  & communications activities (internal & external)

Defined role of brand management / central marketing team in building the Old Mutual brand and its  value add to the  segments

Defined human resources processes and systems  and operational structure needed to deliver

Defined monitoring and control mechanisms

Results

Analysed strategic documents

Interviewed key brand team and  marketing personnel within segments

Reviewed marketing  & communications activities (internal & external)

Defined role of brand management / central marketing team in building the Old Mutual brand and its  value add to the  segments

Defined human resources processes and systems  and operational structure needed to deliver

Defined monitoring and control mechanisms 
 



OTHER CASE STUDIES

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