The Unlimited Group - Go-to-Market Strategy 2013

Task

Building The Unlimited brand

Go-to-market strategy

Methodology

Gained insight on the South African financial industry through desk research

Conducted field visits with foot-soldiers

Conducted workshops with The Unlimited Heads of Departments

Defined and segmented the target market

Reviewed current positioning strategy

Results

Clearly defined brand positioning within the financial services market

Naming and architecture recommendations

Defined and articulated target market

Integrated marketing communication strategy

Campaign roll-out plan



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Content ©Zanusi Brand Solutions 2012