Airports Company South Africa - Internal Communications Campaigns

Task

This project saw Zanusi tasked with the development of all internal campaigns from concept to creative work for the period 2014/2015

Methodology

By interrogating the client for project-specific information, collating all this content and strategically developing concepts and new content around the campaigns we were able to produce fresh, relevant campaigns for the year

Graphically we formulated relevant templates and layouts for ease of use that would strengthen and reinforce the company’s brand identity

Results

The result was a fresh, print-ready campaign comprising of over 300 items of communication

The campaign materials solidified the brand image while engaging with staff and all the internal stakeholders

We achieved all of this, taking time to gain client feedback and revert with changes, in two short months

The scope of the project involved:

  • Project Management
  • Client liaison
  • Brand strategy development
  • Managing a smooth process flow from idea to execution
  • Content development and management
  • Creative direction, management and execution
     


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Content ©Zanusi Brand Solutions 2012