Attorneys Fidelity Fund Public Image Campaign 2013

Task

To produce an effective public image campaign for the Attorney Fidelity Fund (AFF)

Craft an Integrated Marketing Strategy for the Attorney Fidelity Fund (AFF) Trustline
 

Methodology

Roll out a public image campaign for the attorneys’ profession with the objective of:

Protecting the image of the profession

Managing the risk carried by the Fund

Results

Creative design and conceptualisation of targeted artwork in the form of posters, web banners

Conceptualisation of a radio campaign

Conceptualisation and creative execution of internal emailers

Effective creative collateral that assisted in improving the image of the profession that has been burdened with adverse publicity

Marketing the Trustline , that serves as an early warning system and effective response mechanism ​



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