Clover Amasi Campaign 2013

Task

To launch Clover Amasi product

To promote trial of the new product

To establish top-of-mind awareness with consumers

Methodology

A BTL consumer promotion in KZN and Gauteng

Developed a roadshow concept

8 Week sampling via road show in 32 locations

  • Wet sampling and education
  • Hit squad
  • Mall activation and retail in-store activation

Results

Mass sampling drive achieved

Increased visibility for new product

Increased consideration and trial

Increased trade support for new Clover Amasi  product



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Content ©Zanusi Brand Solutions 2012