South Africa Tourism

Task

To develop a recovery plan as arrivals were down

To develop 2006/2007 Business Plans

Methodology

Ran strategic planning session  in London involving country managers and teams from Germany, UK, France, the Netherlands and Italy, SAT COO, SAT CMO and global managers for brand and channel

Developed country specific recovery plans and 2006/2007 business plans
 

Results

Turnaround in arrivals from Europe

2006/2007 business plans approved by the board



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