Airports Company South Africa (ACSA)

Task

Develop a strategy that will build the reputation of Airports Company South Africa

Methodology

Reviewed strategic  documents

290 one-on-one interviews

63 brand workshops

3 airport immersions

Brand visual audits

Brand strategy development

Results

Brand positioning

Brand naming

Brand structure

Airport essence

Visitor experience

2010 strategic approach and initiatives



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Content ©Zanusi Brand Solutions 2012