Zain : Segmentation Strategy

Task

Defining a segmentation strategy

Identifying consumer types across Africa

Devise segment plans

Methodology

Analysed research

Profiled segments

Developed segment characteristic packs

 

Results

Global segmentation strategy

Market segmentation profiles

Development and design of the segment toolkits including an electronic segmentation strategy book, segment specific materials, training manuals for new employees

In market activation  of global segmentation strategy

A day in the life of videos for each segment

 



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