Attorneys Fidelity Fund : Brand Positioning

Task

To develop a brand positioning strategy  that will uniquely position the fund within the legal fraternity

To develop a new brand identity corporate visual Identity for the Attorneys Fidelity Fund

 

Methodology

Held a strategic brand planning workshop with executive team

Conducted a brand audit

Devised key insights on the AFF brand

Developed a brand positioning platform for AFF

Refreshed the corporate identity with a brand new AFF logo



 

Results

Refreshed new brand identity

Brand marketing roll-out plans

The launch campaign

 



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